A team you can trust

Locators are a supplier and service support company for:

– Forklift trucks and warehouse equipment

– Construction telehandlers

– Access equipment

– Industrial cleaning machines

– All storage systems

We were established in 1985 and have become the leading independent materials handling company in the South of England.

Please scroll down to see our management team along with the key moments in our history.

Executive team

Brian Cowles

Founder and Chairman

Founded Locators in 1985 and quickly secured an exclusive distributorship with Toyota Materials Handling Equipment, Managing Director and salesman until becoming group chairman in 2014.

Keith Stewart

Managing Director

Started as an Area Sales Manager in 1990 and then established and grew our West London office from scratch before becoming Sales Director and then taking the helm as Managing Director in 2014.

Tony Stevens

Operations Director

Started as Financial Controller in 1989 and following his moves to Finance, then Commercial Director in 1993 & 1999, has been instrumental in establishing and improving the operational systems and processes throughout Locators engineering, finance and IT departments.

Nick Hitchcock

Sales Director

Joined as an Area Sales Manager in 1998 working from the Reading office before becoming Sales Manager in 2010 and then Sales Director in 2016.

Allen Sturt

Group Engineering Manager

Joined as Group Engineering Manager in 2019 with a wealth of experience gained in the British Army, Serving with the Royal Electrical and Mechanical Engineers.

Caroline Atherton

Customer Services Manager

Started as Credit Controller in 1997, before taking over the management of order processing and hire departments and then becoming Customer Support Manager in 2007.

Allan Whitehead

Group Accountant & Company Secretary

Joined as Assistant Accountant in 1996, becoming Group Accountant 2000 and Company Secretary in 2003.

Slide Today History Locators are the South’s leading integrated supplier of industrial and construction materials handling equipment and storage systems. With a staff of around 75 and 20 mobile field engineers we work some of the largest companies in our area as well as many of the smallest. With strong succession planning in place, Locators will be around for many years to come. So if you’d like a partner with the resources and capability to help your business grow then please do contact us today. You can be assured of expert impartial advice and high quality service. Milestones Founded in 1985 by Brian Cowles, Locators quickly secured an exclusive Distributorship with Toyota and moving into their first premises near Bournemouth. Locators first major order came soon after with Bacardi Martini in Southampton and the company grew quickly from there in partnership with Toyota. Locators took a bold first step in becoming one of the first ever suppliers of articulated forklift trucks.

Locators secured additional territory with Toyota in 1996 and opened our Reading branch covering the M4 corridor and West London. In the same year, we launched a Locators Storage and racking division, to provide customers with a single source turnkey solution. Following continued growth and in 2000 we moved into our purpose built facility in Ferndown Industrial Estate.
Founded and became Toyota distributor 1985 2020 Accredited to ISO 45001 First major Toyota deal 1986 Sold first articulated truck 1995 Opened Reading branch 1996 Launched Storage department 1996 Moved into Ferndown premises 2000 Sold first Combilift 2001 CFTS Accreditation 2004 Became Still distributor 2007 Became Manitou distributor 2008 Sold first Aisle-master 2010 Started ‘SafePower’ battery care 2010 ISO 9001, 14001, 18001 2015 Re-joined the Toyota network 2018 Our History & Milestones In 2001 we joined with Combilift and sold our first 4 way machines for handling long loads. In 2007 Toyota changed their route to market in the UK and Locators became a Still distributor; in 2008 we also became an exclusive Distributor for Manitou UK. In 2010 we started to supply the Aisle-Master articulating forklift, another Combilift manufactured product.

Most recently, in 2018 Locators ‘returned home’ and re-joined the Toyota Materials Handling UK distributor network covering central Southern England.